McColl’s Retail Group plc has launched its new Plus loyalty card scheme to customers.
The Plus card will reward customers when they shop at a McColl’s, Martins or RS McColl store nationwide with money off deals and access to exclusive prizes and competitions both in-store and online.
McColl’s customers will register via in-store tablet technology, which will be linked to the retailer’s customer relationship management system.
This is just one more store in a growing list of retailers that are competing for customers by adding a loyalty card to their marketing program.
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